LAHORE: So Kamal is not only a clothing organization - it's a way of life brand, offering probably the most impeccable covers, pads, furniture and a bunch of other home items. Recently, the brand has been holding hands with the absolute most legitimate style originators in the business sector to convey to its customer base.
For the current year, the style and way of life brand ventures out from its yearly standard of presenting originator So Kamal clothing and depends entirely on itself for planning. "My ethos have dependably been to give something new to the business sector and not avoid taking any unnecessary risks without fail. Be it Khadijah Shah, Zara Shahjahan or Ayesha Farook Hashwani, the thought was dependably to give something crisp to our customer base. The reaction throughout the years has been incredible thus overpowering. For the current year, we chose to go solo and autonomous of planner yard, and henceforth give something more up to date and fresher to the business sector once more. I am extremely energized," So Kamal CEO Erum Ahmed Kamal said, while talking only to Daily Times.
What I adore about So Kamal yard and its winter accumulations is the nature of their fabric - it is the thing that separates it from the rest. It's immaculate cotton combined with chiffon and cotton dupatta, alongside trouser fabric. The So Kamal spring/summer 2016 grass gathering will hit stores across the country on March 7.
"There is a combination of east meets west, where present day cuts, effortless hues, intense, brilliant and unobtrusive shades and a subsequently, an advanced yet in the meantime eastern component is predominant with our the current year's yard. I like it that way. A Pakistani ladies ought to look eastern and in addition advanced, in vogue and modern in the meantime," Erum said.
What I especially saw amid my sneak top session at their up and coming grass, was the nuance with which present day plans and examples were carried out with their gathering. Nothing was over the top. Indeed, even embellishments like catches, sequins or other additional items were nimbly engaging.
Top model and performing artist Sabika Imam is So Kamal garden's dream this year. I asked Erum the explanation behind what reason she picked Sabika Imam for So Kamal yard's face. "All things considered, why not? Sabika is exquisite, as well as holds herself with elegance and aplomb, something which reverberates with our image's ethos. She is wonderful, exceptionally expert and conveys eastern and western wear with equivalent modernity. It was a delight working with her."
Talking further about the So Kamal grass this year, Erum included, "To satisfy the brilliant summery climate and the mysterious spring euphoria, I have assembled a gathering that teams up a folkloric subject, botanical blooms and foliate themes. The new shades guarantee to make you an eye catcher, while the frilly examples mixed with elaborate outlines give the customary examples a flare of cutting edge time. Set yourself up richly with the outlines that guarantee you effortlessness and magnificence."
I am genuinely eager to see further plans by So Kamal's garden and see what else is up gets on their end.
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